Choosing The Right Banners Type For Google

GIF Animated Banners

The second type of banners is animated banners in GIF format. This format allows us to create banners with simple animations such as flashing buttons, text changes and so on…

It’s also possible to create more complex animations in GIF format, but the longer the animation the bigger the file size will be and long animations will most likely cause the file size to be bigger than 150k which is the google ads and other advertising platforms size limit. So for that reason we don’t create complex animation with GIF.

Below you can view animated GIF banners examples:

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How to choose the best banner type/format?

As in many areas of life, there is no right or wrong answer here. Different campaign & business fields might produce different results. Some campaigns might get better results with animated banners and some might get better results with static banners. If this is your first google ads campaign we will recommend to start with static banners design and as you learn and grow try and test out the animated banners as well.

You can use animated HTML5 banners if you want to impress your clients, but as you probably already knew HTML5 banners in most cases cost a lot more than static banners.

After you are able to decide what banner format you want the next decision will be how to choose the banners sizes.

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